The questions people actually ask.

Yes — that's who we build for. You will never be asked to read code or configure anything. The audit is written in plain English, the walkthrough is a video of your own workflow, and the handover is a normal training session. If a proposal can't tell you what changes on Monday morning, it's written wrong.

Three things: describe how the work really happens (including the workarounds), decide the rules at the edges that only you can decide, and own the accounts. Everything else — connecting, building, error handling, monitoring — is ours.

Then the audit says so, and you've spent a fixed fee to find out instead of a build budget. We separate genuinely repetitive, rules-based work from judgement work. The judgement list is usually longer than people expect, and automating it is how systems get quietly switched off.

It depends on the process, but the shape is consistent: a fixed-fee audit, a build scoped from that audit, and an optional monthly fee to run it. A useful sanity check is your own arithmetic — people doing repetitive work, times hours per week, times hourly cost, times about 48 working weeks. If 45–70% of that number doesn't comfortably exceed the build cost within a year, don't automate that process yet.

The audit takes two weeks. Most first builds are live four to six weeks after that, because we deliberately start with one workflow that pays for itself rather than attempting a full rebuild.

Three that nobody quotes for: your team's time during discovery, the data cleanup that automation always exposes, and the internal push to get people actually using it. The third is the most common reason automation fails, and it costs time rather than money.

The work we remove is the work nobody wanted: retyping, chasing, copying between tabs. In practice teams get their week back and spend it on the parts of the job that need a person. We'll be straight with you in the audit about what changes and for whom.

Almost never. Most of the value comes from making the tools you already pay for talk to each other. Replacing things is expensive and disruptive, so we only suggest it when keeping something costs more than switching.

Monitoring and fixes are included in the monthly engine. Automations fail quietly by nature, so we alert on silence as well as on errors — a workflow that suddenly processes nothing is treated as a failure, not a quiet day.

You do. Accounts are in your company's name, on your billing, with you as administrator. There's no exit fee and no rebuild required to leave.

We're remote-first and work with clients internationally. Everything is delivered over calls, shared documents and recorded walkthroughs, so time zone matters more than geography — and we schedule around yours.

Yes. The same engine that runs your operations can run content, SEO and lead follow-up. Cutting cost has a ceiling — you can only remove so much waste — so most clients eventually want the growth side too.